How to take a fairytale and build the brand around it? Could you do it? Does it need to be in-your-face, all around children thing? I think not and you can see why
In Case study @enTags Advertising, Advertising campaign, antagonist, Business, campaign, commercials, Croatia, Domino Pizza, Domino's Pizza, Guy Kawasaki, helper, Hospitality, message, obstacles, Pizza, storytelling, theme0 Views1 Comment brandingstory
Domino's Pizza advertisement is a perfect example of good storytelling. It has a hero, antagonist, helper characters and a message it want's to relate. Feel free and see the spot and comment on my take on the whole story.